• 1978, Churu, Rajasthan
  • Mr. M K Choudhary got attracted towards the carpet weaving business & started his job by establishing a small business house in Churu & got involved in weaving carpets. He learnt about all the nuances of carpet manufacturing & was inspired to take this business on a global platform. He was extremely humbled to see the hard work of artisans & wanted to create a better life for them

  • 1985, Dharampur, Gujarat
  • With benevolence for the tribals filled in his heart Mr M.K Choudhary established a production plant for hand knotted rugs at Dharampur, Gujarat to provide employment for the tribals. Though it wasn’t easy to win over their hearts & trust but Mr Choudhary was determined & finally the tribals recognised his genuine intentions & joined him in the revolution.

    • 1986, Jaipur, Rajasthan
    • Mr .M.K Choudhary laid the foundation of Saraswatii global Pvt ltd with just 2 looms, with a dream to succeed in the business of carpet manufacturing & to create a better & dignified future for the workers & Artisans. He started the company with his mother’s maiden name, Saraswatii, naming it “Saraswatii Exports.”

    • Year 1994 To 1997
    • Mr Choudhary was filled with the aspiration to establish Saraswatii as a leading Export house & he wholeheartedly started working to accomplish it. With passage of time more & more people started identifying with his vision & the strength of Saraswati increased manifolds. The very first laurel came to saraswatii in the form of “Hand Knotted Woolen Carpet Highest Export for the year 1993-1994”.
      1994-1997 : Saraswatii Exports slayed its competitors by getting” Gold Trophy Certificate for export Performance” for 4 consecutive years.

  • 1996, Jaipur
  • To increase the export & trading of rugs Mr Choudhary created a subsidiary to Saraswatii, naming it Amer Rugs with a handful of employees (which has gradually grown its roots as a leading trading house & more than 10000 employees)

  • 1999, Jaipur,Rajasthan
  • In the year 1999 another feather was added to Saraswatii’s cap in the form of, “Federation of Indian Export Organisation’s Certificate of Excellence.”

  • Year 2004
  • Another achievement by saraswati was being awarded “Highest Export Performance"

  • 5th Jan 2007
  • After 29 yrs of achievements Saraswatii Exports was renamed Saraswatii Global Pvt Ltd to mark its growing Global popularity.

  • Year 2008
  • Saraswatii Global proved its worth again by bagging three awards in a single year; State award For Export Excellence, Certificate of Merit & the award for Third Highest Export Performance.

  • Year 2009
  • Saraswatii Global established the fact that Hardwork is the only key to success by outshining every other competitor at the “Indian Carpet Expo”

  • 2010, Amer Rugs
  • In the year 2010 Mr Choudhary’s daughter & son in law Monika & Tanuj joined AMER & took the responsibility of Establishing it as a premier Rug house both Nationally & Internationally. Over the last 7 years the strength of Amer has grown exponentially.

    • Year 2012 To 2014
    • Saraswatii Global’s design team worked enthusiastically to create spectacular & unique designs which earned worldwide praises & envy by winning “Carpet Design Award” for three consecutive years at Domotex, Germany.

  • 2012, Saraswatii Foundation
  • Saraswatii Global foundation was created with a vision to create dignified livelihood opportunities for the deprived rural section of our country. As our founder believes, “The pillars of a successful business are the people who work at the grass root level & the only way to succeed is by treating them well & by giving them the right environment to grow.” Our foundation works for the betterment & upliftment of rural community by providing Education, Empowerment, Independence & basic healthcare facilities to all.

  • Year 2016
  • Over the years the team at Saraswatii has believed in constant hardwork & the result was seen by all when we won the “America’s Magnificient Carpets Award.”

  • Persistent Desire To Succeed
  • Through undying efforts & persistent desire to succeed over the years Saraswatii Global Pvt Ltd has established itself as India’s leading Handmade Rugs Manufacturer. One of the biggest advantages that we have over our Competitors is that every aspect of production (from collection of Raw material to processing & spinning, from weaving to finishing) is under one roof, making it easier for us to ensure the rugs our customers receive are of Ace quality. We also have a state of the art testing lab with the latest technology for testing yarn strength, colour, and dye quality. Wool testing also covers TPI, oil percentage, and CSP. During each stage of production, products are checked regularly by experts to ensure quality at every level.