OUR STORY
A LEGACY, WOVEN FORWARD.
Some stories are built over years.
Ours has been woven, one knot at a time.
In 1978, in Rajasthan, Mahesh K. Choudhary began with
a simple belief: that the beauty and skill of Indian rug making deserved
to be seen by the world.
What began with a few looms became a lifelong pursuit—to build
a business around craftsmanship, create opportunities for the people behind it,
and carry the art of rug making into the future.
Nearly five decades later, that belief continues to shape Saraswati Global
IT STARTED WITH A BELIEF
Before there was a global business,
there was a deep respect for the craft.
Mahesh's journey began with rugs, but quickly became about
understanding everything that went into making them.
He spent years working closely with weavers and communities,
learning the patience, skill and discipline behind a handmade rug.
In 1985, he moved to the tribal regions of
Gujarat to develop hand-knotted carpet production.
Those early years shaped the way Saraswati Global would grow—
with an appreciation for the craft and the people who make it.
TWO GENERATIONS.
ONE JOURNEY
In 2011,
Raj Choudhary joined his father
He came into a business with an established foundation,
but also into a world that was changing quickly. Design was evolving,
customers were becoming more global, and technology was opening up new possibilities.
Raj brought a different perspective shaped by international markets,
design and a new generation of consumers.
Together, two generations began shaping the next chapter of Saraswati Global—
not by replacing what came before, but by building on it.
BUILDING THE
FOUNDATION
As the business grew, Mahesh expanded manufacturing in Jaipur and entered international markets. A dyeing
and spinning plant followed in 1999, AMER Rugs launched in 2001 for the American market, and Saraswati
Exports became Saraswati Global in 2007. Despite its growth, the company remained deeply connected to
craftsmanship.
JAIPUR
3 Ganesh Colony, Amer Road,
Jaipur-302002, Rajasthan, INDIA
NEW DELHI
KH.NO-342,
Plot No .4, Behind Lata Green First Floor,
Sultanpur DELHI-110030
MUMBAI
Unit No. 27D, Laxmi Industrial Estate, New Link Rd,
Laxmi Industrial Estate, Suresh Nagar, Andheri West,
Mumbai, Maharashtra, 400053
ATLANTA (USA)
1124 Purina Dr, Suite C, Gainesville, GA 30501
CRAFT, ALWAYS
Since 1978, the world has changed, but our respect for
craftsmanship remains constant. Today, Saraswati Global
combines traditional rug-making techniques with
contemporary design, modern capabilities and a global
perspective. Our artisans preserve generations-old skills
while designers explore new materials, patterns and
textures, creating a balance between heritage and
innovation.
THE PEOPLE BEHIND THE RUGS
Behind every rug are skilled artisans, weavers, designers and craftspeople whose knowledge and
patience bring each piece to life. Their generations-old craftsmanship is central to our story. We
are committed to preserving this knowledge, supporting our artisan community and creating
opportunities that ensure traditional skills continue to shape our future.
A WIDER WORLD.
Today, Saraswati Global connects artisans, looms, manufacturing and design teams
to create rug collections for global markets and diverse lifestyles.
10,000+ artisans
2,250+ looms
100+ collections
60+ countries
The numbers tell one story; the rugs tell another—through the craftsmanship
behind them and the spaces they become part of.
