STORY BEHIND SARASWATI GLOBAL
Saraswati Global has taken the rug manufacturing industry to the next level of artisanship. Over the course of time, SGPL had successfully built a strong and wide community of artisans and weavers, who were the greatest strength of the company. With the making of these rugs, we preserve culture and knowledge for the next generation of artisans.
Our Journey began in 1978 in Churu
Mr. M K Choudhary got attracted towards the carpet weaving business & started his job by establishing a small business house in Churu & got involved in weaving carpets. He learnt about all the nuances of carpet manufacturing & was inspired to take this business on a global platform. He was extremely humbled to see the hard work of artisans & wanted to create a better life for them.
Mr Mahesh K. Choudhary moved to the Gujarat tribal area with the aim of starting the production of hand-knotted carpets.
Mr M.K. Choudhary, after understanding the way to his dream, returned to Jaipur to focus on exporting his carpets overseas and bringing his dreams to life.
He set up his own dying and spinning plant in Jaipur, Rajasthan, and named it after his mother, "Saraswati Exports."
After seeing the rapid growth of carpets and the potential to be the market leader in the carpet industry, he launched AMER Rugs to capture the American marketplace.
Finally to rule the Carpet Industry, Mr M.K. Chaudary renamed the company Saraswati Exports to Saraswati Global Pvt Ltd.